Privacy & your data
Your animals' records are yours.
No ads, no data selling
MyGroom doesn't run advertising and doesn't sell or share your data with advertisers or data brokers. There is no third-party ad tracking in the app.
What's stored
The things you enter: your animals and their care records, feeds, medications, weights, documents, costs, competition results and posts, plus your account details — display name, username and email. Rug and walk advice uses your general location for a weather forecast.
How we protect your data
Every record in MyGroom is locked to your account at the database level. That's not just a promise — it's a database rule that makes it structurally impossible for the app to fetch someone else's animals, care records or photos, even by accident. We also run production error monitoring, so issues get caught and fixed quickly rather than turning up in a bad review.
Sharing is yours to choose
Nothing about an animal is visible to anyone else by default. Household access, per-animal share links and posting to the friends feed are each a separate, explicit action you take — and share links expire. Household access is for the people who live the day-to-day (a partner, a co-owner) and see everything; a share link is for a one-off situation (a friend feeding the horse for a week) and only ever shows that one animal, for a limited time.
Our age policy
Signing up requires confirming you're 13 or over — aligned with the UK's own threshold for a minor's own data-processing consent under GDPR, not an arbitrary number we picked.
Leaving
You can delete your account from inside the app. There's a 30-day grace period in case you change your mind, then your data is removed. You can also change your email or sign out on any device from your profile.
Above is the plain-English summary. The full privacy policy follows below. Questions about your data: info@mygroom.co.uk
Full privacy policy
Last updated 26 October 2026. MyGroom ("MyGroom", "we", "us") provides an app for tracking the care of horses, dogs and cats. MyGroom is operated by Oliver Paterson, a sole trader based in the UK, who is the data controller for your information. This policy explains what information we collect, how we use it, and the choices you have — whether you use MyGroom on the web or through the App Store or Google Play.
This policy covers both the MyGroom app (iPhone, web app at mygroom.app and, when available, Android) and this website, mygroom.co.uk.
Information we collect
- Account information. Your email address, password (stored securely by our authentication provider, never in plain text), username and display name.
- Animal profiles. Details you add about your horses, dogs and cats — name, breed, colour, weight, age, date of birth, sex, and similar profile information.
- Location data. If you set a location for weather-based rug and risk-alert recommendations, we store that location. If you use GPS ride or walk tracking, we record the route while tracking is active.
- Photos. Photos you upload of your animals or activities.
- Care and health-related records. Information you log about medications, care events, weight, vet and provider contacts, insurance policies, and training plan progress for your animals.
- Consumables and budget records. Supplement, feed, and cost information you track.
- Community content. Friend connections, shared activities, posts, comments and likes — visible to the people you connect with, as described in the app.
- Subscription status. Whether your account is on the free or Pro plan. Payment details themselves are handled entirely by the App Store, Google Play, or our subscription platform (RevenueCat) — MyGroom never sees or stores your card details.
- Notification tokens. If you enable notifications, a token identifying your device or browser so we can deliver rug reminders and low-stock alerts.
- Preferences. Your chosen country and currency.
- Usage data. Which screens you visit and a small number of key actions (such as creating an account, adding an animal, or subscribing to Pro), so we understand how the app is actually used and where to improve it.
How we use your information
We use the information above to:
- Provide the core features of the app — animal profiles, tracking, reminders and recommendations
- Generate weather-based rug and risk-alert guidance for the location you provide
- Send the notifications you've opted into
- Operate community features you choose to use
- Enforce free/Pro plan limits
- Respond to support requests and keep the service secure and reliable
Legal basis for processing (UK/EU users)
We process most of your information because it's necessary to provide the service you've signed up for (performance of a contract). Location tracking and notifications are processed with your consent, which you can withdraw at any time in the app. We may also process limited information on the basis of our legitimate interests in keeping the service secure and improving it.
Who we share information with
We don't sell your personal information. We share it only with:
- Supabase — our database, authentication and file storage provider, which hosts all app data
- Vercel — hosts the web app
- RevenueCat — manages Pro subscriptions across the App Store, Google Play and web
- Apple and Google — process in-app purchases directly; MyGroom never receives your payment details
- Firebase Cloud Messaging — delivers push notifications on iOS and Android
- Open-Meteo — a weather data provider we send a location's coordinates to in order to fetch a forecast; no account information is shared with it
- postcodes.io — turns a UK postcode you enter into map coordinates for the weather forecast; only the postcode is sent
- CARTO — supplies the map tiles shown on ride and walk route maps; it receives the map area being displayed and your device's IP address, not your account details
- Amazon — if you tap a "Buy"/"Reorder" link, you leave MyGroom and go to Amazon directly; MyGroom doesn't share your account data with Amazon, but see "Affiliate links" below
- Sentry — our error-monitoring provider; when the app crashes or hits an error, technical details (device/browser info, what went wrong) are sent so we can fix it, on a low sample rate for performance data
- Resend — delivers the email when you use the in-app contact form
- PostHog — our product analytics provider, hosted in the EU; sees the usage data described above
- Cloudflare — hosts this website and stores Android waitlist sign-ups; it also provides privacy-friendly website statistics that don't use cookies or track you across sites
- Other users you connect with, limited to what you choose to share via community features, and anyone you give household access to or send a time-limited per-animal share link
We may also disclose information if required by law.
This website
mygroom.co.uk doesn't use cookies, advertising trackers or third-party fonts. We count page visits with Cloudflare Web Analytics, which measures traffic without cookies or personal profiles. If you join the Android waitlist, we store your email address with Cloudflare and use it only to tell you when MyGroom is available on Android. The legal basis is your consent; we delete the list once the launch email has been sent, or sooner if you ask.
Data retention and deletion
We keep your information for as long as your account is active. When you delete your account from within the app, it's deactivated immediately and permanently erased 30 days later. You can request deletion sooner by contacting us.
Your rights
If UK or EU data protection law applies to you, you have the right to access, correct, delete, restrict, or receive a copy of your personal information, and to object to certain processing. Most of this you can already do directly in the app — Profile → Export my data for a copy of everything you've logged, or Profile → Delete account to remove it; for anything else, contact us using the details below.
If you're unhappy with how we've handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.
Children's privacy
MyGroom isn't directed at children under 13, and we don't knowingly collect information from them. If you believe a child has created an account, contact us and we'll delete it.
International transfers
Our service providers may process your information outside the UK or EEA. Where they do, we rely on appropriate safeguards, such as standard contractual clauses, as required by law.
Security
We use reasonable technical and organisational measures to protect your information, including encryption in transit and row-level access controls in our database. No method of transmission or storage is completely secure, and we can't guarantee absolute security.
Affiliate links
MyGroom is a member of the Amazon Associates programme. Reorder and shop links may earn MyGroom a commission on qualifying purchases, at no extra cost to you.
Changes to this policy
We may update this policy from time to time. If we make material changes, we'll let you know in the app.
Contact us
Questions about this policy or your data? Email info@mygroom.co.uk or write to Oliver Paterson, 38 Beacon Grove, Stone, ST15 0BG, United Kingdom.
See also our Terms of Service.